Essential First Steps When Starting a Catering Business

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April 22, 2014Careers TipsNo comments

If you’re the person in your social circle that is always complemented on the dishes that you prepare and you’ve been looking for a new career, have you ever thought about starting up your own catering business? Although initially it might sound like a complex task, the reality is that you can actually have your company up and going in a matter of weeks. All you need to do is follow these five steps below:

Put a business plan together. Being that approximately 50 percent of all businesses close their doors within five years of opening them, it’s important that your catering business has a solid business plan. Actually, you should have a few: a one-year, three-year and five-year plan. It should include the vision for your company, an executive summary, your marketing strategy, an industry analysis and the team that you plan on putting together to make your company a success. You can learn more about how to make a business plan on websites like SBA.gov. Just go there are and put “how to write a business plan” in the search field.

Choose a name. Something else that’s essential for your catering business is having a good name for it. Although that initially might seem like a simple thing to do, remember that there are already lots of catering businesses around, especially online. So, the first thing that you should do is look for a name that is catchy, concise and also exudes the essence of your catering business. Then, spend some time on domain name websites like Domain, Register or GoDaddy and put in different names that would like to use into their search field. Once you find one that’s available, you’re on your way to the perfect name and also the next step.

Focus on your niche. Even if you are good at making or baking all kinds of foods, in order to attract a lot clientele, it’s important that you focus on a particular niche. It could be a specific type of cuisine. It could be deli food. It could even be desserts. Just make sure that you choose something that you can do extremely well and that you can make affordably. Also, don’t forget to size up the kind of competition that you have within your area. You want to your catering business to stand out from the rest.

Incorporate your business. Another thing that’s very important to do is incorporating your business. For instance, if you were to consult with a catering business like New Colony Caterers about the steps that they took to establish their company, they might refer you to a website like Entrepreneur. That’s because it provides all kinds of information on how to get your business off of the ground, including how to incorporate it. For more specific details on incorporating a new company, visit the site and put “incorporate your business” in the search field.

Establish an online presence. Something else that all companies need in order to thrive is a solid marketing plan. Luckily, thanks to the internet, you can do a lot of your marketing for free. That’s because aside from your website, you can use social media platforms like Facebook, Twitter, Linked In, Instagram and Pinterest to get the word out. For more information on how to create a marketing plan on a limited budget, visit Marketing Profs and put “low budget marketing strategies” in the search field. Good luck with your catering business!

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